A Record label should be the company which has taken up the responsibility, to market “music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, co-ordinates the production, manufacturing,distribution, marketing, promotion and enforcement of copyright for sound recordings and music videos; also conducting talent scouting and development of new artists; and maintains contracts with recording artists and their managers.”
It should be the company which has taken up the responsibility, but unfortunately this is not yet so; for otherwise many things would have been quite different if record label owners had fulfilled those responsibilities to their artists. The right way for this would be win-win partnerships. But all we see today is win-lose or lose-win partnerships, into which the careers of musicians are afterwards to be forcefully prevented from developing further. “Thus the opposite way is taken, which naturally might just well be called the reserve or wrong way, that can never really be” in the best interests of artists.
As a result many a musician are held hostage, which in another way could be called a career prison, and only then can you understand the level of damages done to artists and their careers by record labels.
Many music industry contracts destroyed instead of building artists careers, because the right concept of artist management has not yet been found, which the opportunistic record labels can never give!
The opportunistic money making tendencies here, which is directed against the artist, is only too evident, and the disadvantages are far more than the advantages.
On the other hand, only that which is not in line with success principles can have maximum disadvantages. Evidences of risks associated with signing contracts with record labels, however, are many in the present day record labels, where simply everything that is against the law of success informs their contractual agreements.
However, just by deliberately never promoting mutually beneficial music business partnerships, but always only promoting win-lose and/or lose-win partnerships, record labels make the greatest mistake; because mutually beneficial music business partnerships is in the best interest of both the record label and the artist, its plain enough for everyone to see,there is nothing hidden and difficult in this concept, its in accordance with the law of success, which is service to all in the music industry.
Only the knowledge and application of what you know can bring success, help and peace of mind. But ignorance and non application of these success principles will sooner or later bring failure; “for nothing that does not stand on a firm and solid foundation can endure permanently”
That is why so many record labels quickly goes out of business when it need not be so. This includes many musicians, producers, promoters, songwriters,music teachers, etc,which had to go quickly because their successes came too quickly.
“In the simplest and clearest manner” a great mind showed to record labels in HIS word the right way to transact their music business: “our problem is to keep an open mind ,to constantly reach out for the new, to recognise opportunity, to be interested in the race rather than the goal, for the pleasure is in the pursuit rather than the possession.”
Unfortunately, however, record labels have not followed the way to the discovery,development and management of musicians. Instead they always blindfold their artists into signing contracts that will put the artist in a career prison, thereby record labels are feeding fat on income streams of artists, while their artists are living in pain and poverty, which was bound to cause disagreements because it is not in accordance with the law of success which is, “greatest good for the greatest number of” artists,and therefore, strange as it may sound, it’s also opposed to the roles of a true record label, although they call themselves talent discoverers and promoters.
So is it,for example, with the music promoters, bloggers and marketers who promise artists overnight success in order to get artists to pay them so that they would listen to the artist songs and/or for artists to pay for their songs to be posted or promoted on Twitter, Facebook, etc. Did the super successful professional musicians, who are perfect examples in this competitive and lucrative industry, ever said a thing like that? Of course, they did not! And this is a proof that success in the entertainment industry “is not overnight but overtime!”
Many of the super successful professional musicians has been seen and heard to say that it took them many years of sufferings and struggles to get to where they are today: this is opposite of what the music promoters,bloggers and entertainment journalists are promising.
And surely record labels, music bloggers, promoters and entertainment journalists would wish through win-win music business partnerships to promote musicians careers, otherwise they would not be music career promoters.
Certainly, successful music career is 100% possible, and which, with absolute knowledge and understanding of the whole processes is a forgone conclusion, a “sure banker”. These processes however has always been there from the beginning to the end of time, and has never changed and will never change!
And it is this success principles, the knowledge and application, not just the knowledge itself, but the application, that will always bring “health,wealth and all power” that the entertainment business has to offer to persons who knows and applies them. Through the application of this principles, money, fame and power often comes quickly that people call it an overnight success or miracle!
However, it is never possible, even for an artist under a major record label, to achieve financial freedom, because record labels will take with left hand the advances they pay to artists with right hand; the advances they paid to artists “to enable artists concentrate on writing, rehearsing, recording and performing music” are not free monies but debts owed to the record labels by artists, which must be paid in full before the artist can think of financial freedom in his music career. Therefore to make money and name with your talents, every artist must do the following;
- should know the business aspect of his or her talents.
- try releasing your music yourself.
- avoid music industry contracts that will make it possible for record labels to cheat you of the money coming from your “songwriting, merchandising, gig money and anything else you do.” The possible way out is to get music business knowledge to enable you start your own record label and enjoy music career freedom.
- create a website and build your website’s traffic. With your website in place, you can sell your songs directly to your fans, get their contact details and impress record labels, music promoters, club owners and entertainment journalists.
And since record labels and musicians alike can only make it in the music industry with knowledge and the provision of superior services, it is therefore important for them to look within themselves to see how they can be service providers instead of service consumers.
To do this they need much more than talents! In addition to talents they also need practical knowledge, understanding and corresponding actions.